Claire Thompson
April 3, 2021

If easyStorage was an Easter egg….

Have you ever played that game? You know, the marketing one. If Company X was a car what would it be? If Company Y was a flower, what would it be? If Company Z was an animal, what would it be? The idea is that answers reveal what you think of the company.

So when it fell to me to wish our blog readers a Happy Easter, it was to this game that I turned. Easter is a primarily religious festival, although a few pagan traditions still hang on, and it’s from these that we end up with Easter eggs. And very delicious they are too!

So, if easyStorage was an Easter egg, which one would it be?

I decided upon a Cadbury’s crème egg. Here’s my EGGciting blog to explain why!

Some eggs are a whole lot bigger, have beautiful wrapping, but are hollow. (Great for me, as my hips really don’t need more!) That’s definitely not us. We do what we say ‘on the can’ - storage, with a whole lot of extra value, not a whole raft of extra unneeded space.

I thought about a Thornton’s egg. What a lovely luxury. But whilst easyStorage offers a fabulous service, it’s cheap, everyday storage, not a luxury.

Other eggs have to be opened before you can see what’s inside, and the treat rattles around. Lovely, but again, lots of empty space. Just not us.

If someone’s buying Faberge eggs, amazing! But, of course, this is luxury at its utmost, and we, like all easy brands, are simple. (I quite like the idea of a Faberge decorated easyVan though!)

I was tempted to settle for a heart-shaped chocolate, because what we do is delivered with love, but it really fell a bit off brief – apart from being just a little too slushy.

No, the humble crème egg won the day.

Small, but perfectly formed.

You know what you’re going to get from the outset – great quality, consistent product, well priced for what you’re getting.

They’re not to everyone’s taste, but those who have them generally love them – and often want to go back for more. (Well I do, anyway.)

Their price means they bring eggs to the masses as an everyday treat – eggs for the rest of us.

And they come from a reliable brand, Cadburys (whilst we’re part of the easy group of brands).

And to top it off, the orange centre is almost our easyOrange colour.

So, yes, I think an easyEgg would definitely look like a Cadburys crème egg. And on that thought, I’m off to my local Sainsburys to grab one. (Other supermarkets are available!)

Claire Thompson

Claire joined the easyStorage family as a blogger in August 2020 and is loving it! Her passions include writing and learning, and with easyStorage she’s learning new things fast. When not tapping at a keyboard she can be found renovating an old cottage, despite having inherited a complete lack of DIY skills from her father. She has two children, now grown up, and a dopey, loving Vizler (dog), Chester, who steadfastly refuses to do the same. She claims he’s her soulmate!

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